Behaviour Change Impact End line survey on rural men and women in 2015
| Id | EPHI-DS0229 |
|---|---|
| Name | Behaviour Change Impact End line survey on rural men and women in 2015 |
| Format | . SAV |
| Coverage Location | Amhara, Oromia, SNNP, Afar, Somali, and Tigray |
| Coverage Sex | Both |
| Abstract | DKT Ethiopia (DKT) has been implementing the Rural Social Marketing (RSM) project since September 2012 in selected areas of six regions, namely: Amhara, Oromia, SNNP, Afar, Somali, and Tigray. The purpose of the project is to encourage modern contraceptive methods among men and women between the age of 15-49. DKT has given a national identity (umbrella brand name “Lekie”) to RSM to build visibility. Lekie has been specifically developed for rural communities to promote family planning (FP) and branded communication materials (billboards, signboards, wall paint, and giveaways) have been produced and distributed to increase visibility and promote service providers in the market towns. During a market day event, Lekie teams repeatedly gave messages on what “Lekie” is, that contraceptives are safe, effective, and easy to use, where to get the right information, and where to find FP service and Lekie providers. The findings of this evaluation, taken together, demonstrate that Lekie resulted in significant improvements in the knowledge and current use of FP, and future intention to use FP beyond what could have occurred in the intervention's absence. The intervention also improved target populations’ perceived availability of FP information and services and perceived social support concerning FP. Exposure to the intervention resulted in favorable attitudes, positively perceived self-efficacy, and outcome expectations about FP. This evaluation also identified and discussed some gaps and areas of programmatic relevance. |
| Additional Material | No |
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| Recommended | Yes |
| Location | |
| Cleaned | Yes |
| Cleaned Format | . csdb |
| RawFormat | . csdb |
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| Date Data Collection Started | 2015-05-23 |
| Date Data Collection End | 2015-06-02 |
| Title | Rural Behavior Change Impact Survey (BCIS) in Six Regions of Ethiopia: Endline Survey |
| Data Type | Survey |
| PublicationYear | 2015 |
| SugestedCitation | The suggested citation is not mentioned by the dataset creator |
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| Description | The outcome measures of interest included awareness and knowledge of FP, contraceptive prevalence rate, method mix, future intention to use FP, perceived availability of FP information and services, perceived social norms, social supports, attitudes, perceived self-efficacy, perceived control, and outcome expectations. |
| Dataset study design | Longitudinal |
| Date Data Archived | 2021-02-19 |
| Date Data Cataloged | 2021-03-12 |
| Data Generating Unit | Government Organization |
| URL | https://rtds.ephi.gov.et/public/showdetail/229 |
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Open Access